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HU Credits:
4
Degree/Cycle:
2nd degree (Master)
Responsible Department:
Business Administration
Semester:
2nd Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Dr. Yaniv Dover
Coordinator Office Hours:
By appointment
Teaching Staff:
Dr. YANIV DOVER
Course/Module description:
The seminar will focus on relevant issues in Digital Marketing, Social Media and Networks and consumer behavior online.
Course/Module aims:
The aim of the seminar is to conduct reseach.
Learning outcomes - On successful completion of this module, students should be able to:
Writing a research seminar. Reading relevant literature, defining a research question, collecting and analyzing data.
Attendance requirements(%):
Required during group meetings.
Teaching arrangement and method of instruction:
Seminar
Course/Module Content:
Digital marketing
Social networks
Consumer behavior in digital platforms
Required Reading:
Research articles from peer reviewed journals relevant to the research question investigated
Additional Reading Material:
Grading Scheme :
Essay / Project / Final Assignment / Home Exam / Referat 100 %
Additional information:
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