|
HU Credits:
1
Degree/Cycle:
2nd degree (Master)
Responsible Department:
Business Administration
Semester:
2nd Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Ori
Coordinator Office Hours:
by appointment
Teaching Staff:
Dr. Tali Itkin-Webman,
Dr. YANIV DOVER,
Dr. sharon horsky,
Prof Renana Peres,
Dr. Michal Shapira
Course/Module description:
One of two workshops of the marketing Major MBA.
Deals with advanced topics in digital marketing.
Course/Module aims:
*Discuss digital marketing with focus on omnichannel marketing
*Will meet the leading CMOs in the area
*Will learn the main concepts in digital media management
*Understand and evaluate digital assets
Learning outcomes - On successful completion of this module, students should be able to:
Deep understanding of practitioners'perspective of digital marketing.
Attendance requirements(%):
100%
Teaching arrangement and method of instruction:
The workshop will take place during 14 hours on Thursday and Friday as follows:
30.6.2022: 13:30-22:15 Zoom
1.7:2022: 8:30-13:30 a visit to the offices of a leading digital marketing company. Tel Aviv area.
Active participation is mandatory.
Course/Module Content:
Tentative list:
Social media in China
Omnichannel marketing
Image analytics
Digital and Health
A visit to a digital gaming company
Required Reading:
TBD
Additional Reading Material:
TBD
Grading Scheme :
Essay / Project / Final Assignment / Home Exam / Referat 30 %
Active Participation / Team Assignment 50 %
Submission assignments during the semester: Exercises / Essays / Audits / Reports / Forum / Simulation / others 20 %
Additional information:
The workshop will take place during 14 hours on Thursday and Friday as follows:
6.7.2022: 13:30-22:15 Zoom
7.7:2022: 8:30-13:30 a visit to the offices of a leading digital marketing company. Tel Aviv area.
Active participation is mandatory.
For each of the 8 modules you will required to prepare a preparation task and a summary ask (altogether 60% of the final grade). In addition, a summary task (20%) and active participation (20%).
|
close