|
HU Credits:
2
Degree/Cycle:
1st degree (Bachelor)
Responsible Department:
business administration
Semester:
1st Semester
Teaching Languages:
Hebrew
Campus:
Ein Karem
Course/Module Coordinator:
Dr. Sharon Arilei
Coordinator Office Hours:
TBA
Teaching Staff:
Dr. Sharon Arieli
Course/Module description:
The ability to be creative and to solve problems and elicit change is a recognized standard of success for managers and organizations. This course introduces the idea of systematic creative thinking, focusing on problem solving, opportunities identification, and novel idea generation.
Creativity is often considered a "gift" one is either born with or not. This course reflects a different approach to creativity (supported by recent studies) arguing that creative thinking is not different from other cognitive processes used in the best professional reasoning. Thus, creativity is a skill that can be acquired and improved by practice.
In the course focuses on creativity in product development and advertisement.
Course/Module aims:
Defining creativity.
Creativity in Negotiation
Introducing the Templates Approach for creative thinking. Focusing on product development and advertisement.
Learning outcomes - On successful completion of this module, students should be able to:
Understanding new strategies for creative thinking. Practicing the Templates Approach for creative thinking.
Attendance requirements(%):
80%
Teaching arrangement and method of instruction:
The course consists of lectures and class exercises.
Course/Module Content:
Introduction: What is Creativity?
Factors that facilitates and hinders creativity
The creative Person
Constructing the task: approaches for creativity
Conventional approaches to study of creativity
We need a method: the case of creativity in negotiation
The Closed World Principle and the Replacement Template
The Displacement and Multiplication Templates
Implementing the templates in advertising
Required Reading:
Course Book:
Goldenberg J. Mazursky D. (2002), "Creativity in Product Innovation". Cambridge Press.
Additional Reading Material:
For more details see the course homepage on "moodle"
Course/Module evaluation:
End of year written/oral examination 0 %
Presentation 0 %
Participation in Tutorials 0 %
Project work 60 %
Assignments 30 %
Reports 0 %
Research project 0 %
Quizzes 0 %
Other 10 %
10
Additional information:
no
|
