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HU Credits:
3
Degree/Cycle:
2nd degree (Master)
Responsible Department:
Business Administration
Semester:
2nd Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Dr. Ohad Ref
Coordinator Office Hours:
Before/after the lesson
Teaching Staff:
Dr. Ohad Ref
Course/Module description:
The Growth Strategies course focuses on corporate growth and development, particularly in product diversification and geographical diversification (entry into new countries)
Course/Module aims:
The course is designed to assist you in the following fields:
• To develop strategic reasoning about the main growth directions of firms.
• To acquire knowledge of concepts, analytical tools, and a strategic repertoire to analyze the strategies of multi-unit companies and their development.
• To become familiar with and evaluate the main patterns of business deployment, the motives for adopting such strategies, their managerial implications, their potential for success, and the potential problems they entail.
• To acquire the skills to deal with the various dilemmas in international firm expansion.
• To understand the considerations about which activities and businesses should be retained inside a firm (make) and which should be pursued by other means (buy).
Learning outcomes - On successful completion of this module, students should be able to:
The course is designed to assist you in the following fields:
• To develop strategic reasoning about the main growth directions of firms.
• To acquire knowledge of concepts, analytical tools, and a strategic repertoire to analyze the strategies of multi-unit companies and their development.
• To become familiar with and evaluate the main patterns of business deployment, the motives for adopting such strategies, their managerial implications, their potential for success, and the potential problems they entail.
• To acquire the skills to deal with the various dilemmas in international firm expansion.
• To understand the considerations about which activities and businesses should be retained inside a firm (make) and which should be pursued by other means (buy).
Attendance requirements(%):
80%
Teaching arrangement and method of instruction:
Course/Module Content:
1 Introduction - What is strategy? What is corporate strategy?
2 Product & geographic diversification. Why do firms diversify?
3 International business strategy. Globalization.
The internationalization process. Mode of entry (including M&A).
4 M&A
5 Vertical Integration. Which activities and businesses should be retained inside a firm and which should be pursued by other means?
6 Managing multinational & multi-product firms
7 Integration
Required Reading:
Grant, Robert M., Contemporary strategy Analysis, (9th Ed.), Blackwell, 2016.
Collis David J & Montgomery, Cynthia A. Corporate Strategy. A resource-based approach. (2th Ed.), McRaw-Hill, 2005.
Additional Reading Material:
Course/Module evaluation:
End of year written/oral examination 0 %
Presentation 0 %
Participation in Tutorials 0 %
Project work 0 %
Assignments 100 %
Reports 0 %
Research project 0 %
Quizzes 0 %
Other 0 %
Additional information:
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