HU Credits: 2

Degree/Cycle: 2nd degree (Master)

Responsible Department: Business Administration

Semester: 2nd Semester

Teaching Languages: Hebrew

Campus: Mt. Scopus

Course/Module Coordinator: Dr Jonsthan Mirvis

Coordinator Email: jonathan.mirvis@mail.huji.ac.il

Coordinator Office Hours: Wednesday 1430-1600

Teaching Staff:
Dr. Jonathan Mirvis

Course/Module description:
Social entrepreneurship is a growing academic field and field of activity. Parallel to the growing field of economic entrepreneurship, is a burgeoning field of social entrepreneurship whose goal it is to enhance social value . In this course we will provide a conceptual framework for analyzing and evaluating the field

Course/Module aims:
The gosl of the course is to enable the students to be conversant in the literature and language of social entrepreneurship

Learning outcomes - On successful completion of this module, students should be able to:
Students will be able to plan and evaluate social entrepreneurial endeavors

Attendance requirements(%):
80

Teaching arrangement and method of instruction: Class size will be limited in order to facilitate interactive reaching

Course/Module Content:
בית הספר למנהל עסקים

יזמות חברתית וניהול מלכ"רים

– תשפ”ד

ד"ר יונתן מירוויס

דרישות הקורס:
א. נוכחות והשתתפות פעילה
ב. קריאת מאמרים
ג. תרגיל סיום


רשימת מאמרים:

הגדרת התחום ומושגי יסוד

Mirvis, J. (2022). The Diverse Definitions of Social Entrepreneurship: The Underlying Issues. International Journal of Science Engineering and Management. Volume 9, Issue 10m

https://www.technoarete.org/common_abstract/pdf/IJSEM/v9/i10/Ext_01983.pdf

Dees, J.G., (1998). The Meaning of “Social Entrepreneurship". https://centers.fuqua.duke.edu/case/wp-content/uploads/sites/7/2015/03/Article_Dees_MeaningofSocialEntrepreneurship_2001.

ערך חברתי: הגדרתו


Mirvis, J. (2016). “How Do we Define Educational Success?,” It's Our Challenge: A Social Entrepreneurship Approach to Jewish Education. Oxford & Shrewbury: YouCaxton. Ch. Four, pp. 49-68.


Young, R. (2006). “For What It is Worth: Social Value and the Future of Social Entrepreneurship”. In A. Nicholls (Ed.). Social Entrepreneurship: New Models of Sustainable Social Change. Oxford: Oxford University Press, pp. 56-73.


התיאוריה של שינוי וSROI

Bradach, D. “Going to Scale: The Challenge of Replicating Social Programs”. Stanford Social Innovation Review, Spring 2003 pp. 19-25
http://www.ssireview.org/images/articles/2003SP_feature_bradach.pdf.


Mirvis, J. (2016). “Maximizing the Possibility of Success,” It's Our Challenge: A Social Entrepreneurship Approach to Jewish Education. Oxford & Shrewbury: YouCaxton. Ch. 5, pp. 69-85.

הרחבת קהל יעד
JOBSTO BR DONE
Nobel, C. (2011, February 15). Clay Christensen’s Milkshake Marketing. Harvard Business School Working Knowledge. Free acces: http://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

חדשנות משבשת

Christensen, C. M., and Overdorf, M. (2001). “Meeting the Challenge of Disruptive Change”. Harvard Business Review on Innovation. USA: Harvard Business School Publishing Corporation, pp.103-129.
http://www.zurichna.com/internet/zna/SiteCollectionDocuments/en/media/FINAL%20HBR%20Meeting%20Challenge%20of%20Disruptive%20Change.pdf

אסטרטגיית האוקיינוס הכחול

Kim, C., & Mauborgne, R. (2001). “Creating New Market Space”. Harvard Business Review on Innovation. USA: Harvard Business School Publishing Corporation, pp. 1-30.
https://www.unifr.ch/management/assets/files/courses/hs11_svc/Kim%20&%20Mauborgne%201999.pdf


אסטרטגיות של חדשנות

פיתוח של מוצרים/תהליכים חדשים
Brown, T.& Wyatt, J. (2010, Winter). Design Thinking for Social Innovation. Social Innovations Review, 30-35. Free access: http://ssir.org/images/articles/2010WI_Features_WyattBrown_New.pdf
גישור
Mirvis, J. (2016). “Bridging,” It's Our Challenge: A Social Entrepreneurship Approach to Jewish Education. Oxford & Shrewbury: YouCaxton. Ch. 10, pp. 171-191

פיתוח פלטפורמות
Mirvis, J. (2016). “Design of platforms,” It's Our Challenge: A Social Entrepreneurship Approach to Jewish Education. Oxford & Shrewbury: YouCaxton. Ch. 11, pp. 193-216.

שינוי כללי המשחק
Mirvis, J. (2016). “Changing Rules,” It's Our Challenge: A Social Entrepreneurship Approach to Jewish Education. Oxford & Shrewbury: YouCaxton. Ch. 12, pp. 217-240


הפצה

Grossman, A., Kasturi Rangan, V. (2000). “Managing Multisite Nonprofits”. Harvard Business School Social Enterprise Series, No. 8, pp. 321-337. Published Online: 14 Jul 2003 DOI: 10.1002/nml.11306.
http://www.socialimpactexchange.org/sites/www.socialimpactexchange.org/files/Managing_MultiSite_Nonprofits_0.pdf



עסקים חברתיים

15. Villis U, Yunus M, Strack R, Bruysten S. (2013) The Power of Social Business. The Boston Consulting Group
https://static1.squarespace.com/static/5c2cc95ccc8fed340f66a526/t/5c2f7d490ebbe850e45b8266/1546616141032/The+Power+of+Social+Business.pdf
.
16.. ,Dees, J.G. “Enterprising Nonprofits”. Harvard Business review on Nonprofits. Boston: Harvard Business School Publishing, 1999, pp. 135-166.
http://www.uic.edu/sph/phtpg/Content/Reading%20Room/Articles/Dees%20Enterprising%20Nonprofits.pdf

Required Reading:
Please see Bibliography reading list

Additional Reading Material:
How to Change the World: Social Entrepreneurs and the Power of New Ideas by David Bornstein

Grading Scheme :
Essay / Project / Final Assignment / Home Exam / Referat 90 %
Submission assignments during the semester: Exercises / Essays / Audits / Reports / Forum / Simulation / others 10 %

Additional information:
In the event that the classes are taught via Zoom, students will be required to leave their cameras open as part of their participation requirement
--