|
HU Credits:
4
Degree/Cycle:
1st degree (Bachelor)
Responsible Department:
Semester:
2nd Semester
Teaching Languages:
Hebrew and English
Campus:
Mt. Scopus
Course/Module Coordinator:
Prof. Chezy Ofir
Coordinator Office Hours:
Teaching Staff:
Prof Chezy Ofir
Dr. Matti Rachamim
Course/Module description:
Course/Module aims:
Learning outcomes - On successful completion of this module, students should be able to:
Attendance requirements(%):
Teaching arrangement and method of instruction:
Course/Module Content:
Required Reading:
Keller, Kevin Lane. (2012), Strategic Brand Management, 4th Edition, Upper Saddle River, NJ: Prentice-Hall 2008
Kotler, P., Keller, K.L., and Hornik, J. (2012), Marketing management, 14th Edition.
Lehmann, D.R., and Winer, R.S. (2009), Analysis for Marketing Planning, 8th Edition, McGraw-Hill.
Additional Reading Material:
1. Brand Presentation Final
2. Euromonitor - GLOBAL Men's Grooming Sales by Market - MASS + PREMIUM
3. Euromonitor - GLOBAL Men's Grooming Sales by Market - PREMIUM
4. Euromonitor - GLOBAL Men's Grooming Share by Market - MASS vs. PREMIUM
5. Euromonitor - GLOBAL Men's Shave Sales by Market - MASS + PREMIUM
6. Euromonitor - GLOBAL Men's Shave Share by Market - MASS + PREMIUM
7. Euromonitor Trend Report - Evolution in Men's Grooming Products - NOV 2009
8. Euromonitor Trend Report - South Korea - Men's Grooming Report - JUL 2013
9. FACIAL FUEL HEAVY LIFTING
10. FF Heavy Lift Europe Email Ingredients
11. FF HeavyLift Europe Email Intro
12. FF HeavyLift Europe Email Results
13. FF HeavyLift Europe Homepage Carousel
14. HONG KONG - Men's Grooming Shopping Study 2011
15. Ipsos - KOREA Men's Skincare Attitude & Usage Report 2011
16. Ipsos - USA Men's Grooming Attitude & Usage Report 2012
17. KHL Heavy-Lifting Press-Release Final 2013
18. Kiehl's Mens Presentation - FINAL
19. Kline - USA Cosmetics and Toiletries Report 2013
20. Kline - USA Men's Grooming Report 2012
21. Men's Grooming - France
22. Men's Grooming - Hong Kong
23. Men's Grooming - UK
24. Men's Grooming - USA
25. NPD Europe (UK, France, Spain, Italy) - FY 2012 Sales Data
26. NPD USA - FY 2012 Men's Sales Data
27. NPD USA - FY 2012 Total Skincare
28. USA - Men's Grooming Segmentation Report 2013
Course/Module evaluation:
End of year written/oral examination 0 %
Presentation 0 %
Participation in Tutorials 30 %
Project work 70 %
Assignments 0 %
Reports 0 %
Research project 0 %
Quizzes 0 %
Other 0 %
Additional information:
|
