Syllabus - The Death of the Author? Audience Interpretations of Media (50112)

Syllabus The Death of the Author? Audience Interpretations of Media - 50112
עברית

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Last update 03-03-2022
HU Credits: 2 Degree/Cycle: 2nd degree (Master) Responsible Department: Communication & Journalism Semester: 2nd Semester Teaching Languages: Hebrew Campus: Mt. Scopus Course/Module Coordinator: Dr. Lillian Boxman-Shabtai Coordinator Email: lilly.boxman@mail.huji.ac.il Coordinator Office Hours: Tuesday 12:00-13:00 Teaching Staff: Dr. Lillian Boxman-Shabtai Course/Module description: What interpretations do we derive from messages disseminated in mass media and in digital cultures? Why do some messages evoke multiple, even competing interpretations whereas others evoke consensus? This advanced theoretical course will survey different approaches to the construction of meaning in communication studies: cultural/literary, psychological/cognitive, and speaker-centered/strategic It will discuss the relationship between theory and method in producing knowledge about the process of interpretation. Students will select a combination of theoretical approaches and analytical techniques to develop a research paper exploring the meaning encoded in a particular media text/phenomenon and the range of audience decodings of it. Course/Module aims: Learning outcomes - On successful completion of this module, students should be able to: • Explain how interpretation intersects with media producers, texts, and audiences • Compare between different theoretical approaches to interpretation • Write an original research paper examining a phenomena of interpretation in light of the approaches discussed in class Attendance requirements(%): 85 Teaching arrangement and method of instruction: lecture, student presentation, research paper Course/Module Content: Cognitive approaches to interpretation Cultural approaches to interpretation Speaker-centered approaches to interpretation Towards an interdisciplinary approach Required Reading: TBA Additional Reading Material: TBA Course/Module evaluation: End of year written/oral examination 0 % Presentation 5 % Participation in Tutorials 10 % Project work 0 % Assignments 0 % Reports 20 % Research project 60 % Quizzes 0 % Other 5 % peer review Additional information: The Syllabus updated on the course Moodle site is the final version.

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