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HU Credits:
2
Degree/Cycle:
1st degree (Bachelor)
Responsible Department:
JERUSALEM COLLEGE
Semester:
1st Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Sharon Levite-Vaknin
Coordinator Office Hours:
Teaching Staff:
Ms. SHARON LEVITE
Course/Module description:
-During the course, students will get a taste of the entrepreneurial world through lectures and learning about relevant models. Additionally, there will be a division into teams and hands-on experience with a project from the idea stage to its prototype.
The course will be conducted in teams with an emphasis on effective teamwork, while ensuring a significant individual contribution from each student.
Attendance at all course meetings (lectures and exercises) is mandatory. A student who misses more than 15% of the course meetings will not be eligible to receive a grade or a certificate of completion.
In class meetings, students will practice the learned models, present their outputs, and receive feedback from the lecturer and teaching assistant.
The course will utilize the methodology and content of the most successful and popular accelerator program in the world, which was founded and developed by serial entrepreneur Steve Blank.
Course/Module aims:
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Learning outcomes - On successful completion of this module, students should be able to:
At the end of the course, students will:
● Understand the process involved in going from an Idea into a real
world venture.
● Understand basic concepts in the fields of innovation and
entrepreneurship.
● Learn to identify the market in which a venture operates.
● Understand how to identify a problem, its underlying need and
how to design potential solutions for it
● Understand the lean startup methodology and it can be used to
develop a solution in the market.
● Understand what a business model is and how to use the social
business model canvas
● Create the business model of a social venture.
● Know how to articulate the value proposition of a venture
● Learn the importance of business plans and how to articulate
them
● Learn how to present a venture successfully and coherently to an
audience.
Attendance requirements(%):
85%
Teaching arrangement and method of instruction:
Course/Module Content:
1. Intro to innovation & entrepreneurship
2. Identifying a problem & a need
3. Market research
4. Customer discovery
5. Value proposition
6. Intro to product design & development
7. The entrepreneurial mindset
8. Storytelling & pitch
Required Reading:
1. Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company. John Wiley & Sons.
2. Blank, S. Online Web Repository of Materials: [ https://steveblank.com/slides/ ]
3. Byers, T.H., Dorf, R.C. and Nelson, A.J., (2011). Technology ventures: from idea to enterprise. McGraw-Hill.
4. Goldenberg, J., Mazursky, D., & Jacob, G. (2002). Creativity in product innovation. Cambridge University Press.
5. Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
6. Porter M. E.,(1979) "How Competitive Forces Shape Strategy", Harvard Business Review,(Vol. 57, No. 2, pp. 137–145.
7. Ries, E. (2014). Lean Startup: Founding a company quickly, without risk and successfully . Redline economy.
Additional Reading Material:
Grading Scheme :
Presentation / Poster Presentation / Lecture/ Seminar / Pro-seminar / Research proposal 40 %
Active Participation / Team Assignment 30 %
Submission assignments during the semester: Exercises / Essays / Audits / Reports / Forum / Simulation / others 20 %
Attendance / Participation in Field Excursion 10 %
Additional information:
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