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HU Credits:
2
Degree/Cycle:
1st degree (Bachelor)
Responsible Department:
history
Semester:
2nd Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Ronny Regev
Coordinator Office Hours:
Thursday 1-2pm
Teaching Staff:
Dr. Ronny Regev
Course/Module description:
The seminar examines the formation of consumer culture in the United States as a corollary to industrialization. It explores how such things as department stores, advertising, branding, mass-produced cars, shopping malls, and suburbs transformed the American economy, society, and politics.
Course/Module aims:
Introduce students to key questions in the history of consumer culture and its historical effects following industrialization.
Learning outcomes - On successful completion of this module, students should be able to:
Describe the formation of American consumer culture and discuss how it affected American economy, culture, and society. Discuss the key historiographical debates of the field. Analyze key primary and secondary sources. Devise a historical argument
Attendance requirements(%):
90%
Teaching arrangement and method of instruction:
Class discussion and text analysis
Course/Module Content:
See the Moodle site for a detailed course plan.
Required Reading:
Partial Selection of sources:
• Richard Bushman - The Refinement of America: Persons, Houses and Cities.
• Lawrence Glickman - Consumer Society in American History
• Karen Halttunen - Confidence Men and Painted Women: A Study of Middle Class Culture in America
* William Leach – Land of Desire: Merchants, Power, and the Rise of a New American Culture.
Additional Reading Material:
Course/Module evaluation:
End of year written/oral examination 0 %
Presentation 0 %
Participation in Tutorials 20 %
Project work 50 %
Assignments 0 %
Reports 30 %
Research project 0 %
Quizzes 0 %
Other 0 %
Additional information:
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