HU Credits:
2
Degree/Cycle:
2nd degree (Master)
Responsible Department:
Non profit Management and Leadership
Semester:
2nd Semester
Teaching Languages:
Hebrew
Campus:
Mt. Scopus
Course/Module Coordinator:
Ms. Ma'ayan Alexander
Coordinator Office Hours:
By appointment
Teaching Staff:
Ms. Ma'ayan Alexander
Course/Module description:
Digital tools and information technologies help nonprofits in spreading their activities and increasing their social impact. This course will focus on essential aspects of these tools, and implementation of them into work.
Course/Module aims:
• Present tools and concepts for planning and running digital activities in organizations
• Review options and features of different tools for different organizational tasks
• Learn how to embed digital tools and information technologies in organizational strategy and processes
Learning outcomes - On successful completion of this module, students should be able to:
• Design digital activities with the UX Persona Technique
• Set work plans for digital activities
• Evaluate and analyze activity in websites and social media
• Write and edit content that captures attention and drives action in digital communication channels
Attendance requirements(%):
100%
Teaching arrangement and method of instruction:
The course will include lectures, group discussions and experiential learning.
Course/Module Content:
1. Planning and running digital projects in nonprofit organizations
2. The Persona Technique for user experience design
3. Organizational and personal activity in social media and online social networks
4. Development of digital and data based programs and services
5. Ethical and legal aspects: privacy, security, copyrights, accessibility and inclusion
6. Resource development and online payments
7. CRM and email marketing systems
8. Measuring online activities and data driven planning
9. Writing and editing for online communications
10. Digital strategy and digital transformation
11. Budgeting and resource development for digital tools and infrastructures
12. Organizational culture and implementation of digital tools
Required Reading:
The required reading will appear in the course website.
Additional Reading Material:
Course/Module evaluation:
End of year written/oral examination 0 %
Presentation 0 %
Participation in Tutorials 0 %
Project work 90 %
Assignments 10 %
Reports 0 %
Research project 0 %
Quizzes 0 %
Other 0 %
Additional information:
It is recommended but not mandatory to bring a laptop to class.
Required reading materials, assignments and links will be published in the course website.
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