Syllabus - Digital tools and technology for managers of social organizations (3051)

Syllabus Digital tools and technology for managers of social organizations - 3051
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Students needing academic accommodations based on a disability should contact the Center for Diagnosis and Support of Students with Learning Disabilities, or the Office for Students with Disabilities, as early as possible, to discuss and coordinate accommodations, based on relevant documentation. For further information, please visit the site of the Dean of Students Office.
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Last update 21-10-2021
HU Credits: 2 Degree/Cycle: 2nd degree (Master) Responsible Department: Non profit Management and Leadership Semester: 2nd Semester Teaching Languages: Hebrew Campus: Mt. Scopus Course/Module Coordinator: Ms. Ma'ayan Alexander Coordinator Email: Maayan.Alexander@mail.huji.ac.il Coordinator Office Hours: By appointment Teaching Staff: Ms. Ma'ayan Alexander Course/Module description: Digital tools and information technologies help nonprofits in spreading their activities and increasing their social impact. This course will focus on essential aspects of these tools, and implementation of them into work. Course/Module aims: • Present tools and concepts for planning and running digital activities in organizations • Review options and features of different tools for different organizational tasks • Learn how to embed digital tools and information technologies in organizational strategy and processes Learning outcomes - On successful completion of this module, students should be able to: • Design digital activities with the UX Persona Technique • Set work plans for digital activities • Evaluate and analyze activity in websites and social media • Write and edit content that captures attention and drives action in digital communication channels Attendance requirements(%): 100% Teaching arrangement and method of instruction: The course will include lectures, group discussions and experiential learning. Course/Module Content: 1. Planning and running digital projects in nonprofit organizations 2. The Persona Technique for user experience design 3. Organizational and personal activity in social media and online social networks 4. Development of digital and data based programs and services 5. Ethical and legal aspects: privacy, security, copyrights, accessibility and inclusion 6. Resource development and online payments 7. CRM and email marketing systems 8. Measuring online activities and data driven planning 9. Writing and editing for online communications 10. Digital strategy and digital transformation 11. Budgeting and resource development for digital tools and infrastructures 12. Organizational culture and implementation of digital tools Required Reading: The required reading will appear in the course website. Additional Reading Material: Course/Module evaluation: End of year written/oral examination 0 % Presentation 0 % Participation in Tutorials 0 % Project work 90 % Assignments 10 % Reports 0 % Research project 0 % Quizzes 0 % Other 0 % Additional information: It is recommended but not mandatory to bring a laptop to class. Required reading materials, assignments and links will be published in the course website.

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