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נקודות זכות באוניברסיטה העברית:
3
תואר:
מוסמך
היחידה האקדמית שאחראית על הקורס:
מנהל עסקים
סמסטר:
סמסטר א'
שפת ההוראה:
אנגלית
קמפוס:
הר הצופים
מורה אחראי על הקורס (רכז):
ד"ר שרון אריאלי
שעות קבלה של רכז הקורס:
בתאום מראש
מורי הקורס:
ד"ר שרון אריאלי-לנגר
תאור כללי של הקורס:
People and organizations constantly strive to improve their creative performance. But is it even possible? For many years creativity has been considered a "gift" that one is either born with or not. Recent approaches view creativity in a more malleable manner. They are grounded in the assumption that the ability to be creative can be facilitated and nurtured by teams and organizations. Creativity, then, is a skill that can be acquired and improved by practice and can be applied on demand. The course discusses three prominent elements that impact creativity -- the person, the process, and the culture – and argues that amplifying creativity in organizations can be gained by considering the interactions between these three factors.
מטרות הקורס:
The course critically reviews and integrates recent approaches for amplifying creativity in organizations. Combining lectures, class exercises and simulations, the course offers students the opportunity to learn how to facilitate problem solving, identify business opportunities, and to generate novel ideas. The course focuses on marketing issues (product development and advertising).
תוצרי למידה :
בסיומו של קורס זה, סטודנטים יהיו מסוגלים:
Have a broader and critical perception of the elements that impact creativity in organizations.
To be able to implement course knowledge in generating novel ideas and in analyzing and solving organizational problems.
דרישות נוכחות (%):
Students are expected to participate in at least 80% of the classes.
שיטת ההוראה בקורס:
Lectures and class exercises.
רשימת נושאים / תכנית הלימודים בקורס:
Defining creativity in terms of personality, culture and process; creativity in organizations; constructing creative tasks; The Creativity Templates approach (systematic approach to increase creativity)
For more details see the course homepage on "moodle"
חומר חובה לקריאה:
For more details see the course homepage on "moodle"
חומר לקריאה נוספת:
For more details see the course homepage on "moodle"
הערכת הקורס - הרכב הציון הסופי :
מבחן מסכם בכתב/בחינה בעל פה 0 %
הרצאה0 %
השתתפות 0 %
הגשת עבודה 60 %
הגשת תרגילים 30 %
הגשת דו"חות 0 %
פרויקט מחקר 0 %
בחנים 0 %
אחר 10 %
מידע נוסף / הערות:
The additional 10% of the final grade would be dedicated to class exercises. Most classes would include an exercise in which the students would work individually or in dyads. The exercises are designed to allow practicing and experiencing the course material. The exercises would not be graded but need to be hand in.
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